Portfolio

Skillset

• Qualitative research methods (in-depth interviews, shopalongs, contextual inquiry, participant observation, participatory design)
• Quantitative methods (surveys, web/UX analytics such as GA, Hotjar, CrazyEgg)
• Tactical UX/usability research (moderated and unmoderated usability studies using wireframes, prototypes, live and competitor sites)
• Strategic research (voice of customer; branding, logo design, market-fit; customer segmentation; site navigation/taxonomy)
• Research analysis and synthesis (qualitative coding, data visualization, statistical analysis in Excel, R, SPSS)
• Research operations (vendor management, participant recruiting/screening, teaching research skills to non-researchers, research SOP creation and knowledge management)
• Agile UX + human-centered design principles